Wednesday, June 24, 2009
Y.M.C.A. Found to Be the Most Valuable Nonprofit Brand - NYTimes.com
Y.M.C.A. Found to Be the Most Valuable Nonprofit Brand - NYTimes.com: "The analysis, by the marketing firm Cone LLC and Intangible Business, a British brand-valuation company, used financial data, projected growth in revenues and a survey of 1,000 Americans to determine the top 100 most valuable nonprofit brand names among organizations providing social, environmental and animal-related services."
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