Next experiment on Facebook: Distributing $5M for charities - NJ.com

Next experiment on Facebook: Distributing $5M for charities - NJ.com: "The most ambitious Facebook philanthropy effort to date, the program is being watched by nonprofit leaders and charity observers alike. The campaign -- part competition, part marketing effort -- refines a concept introduced by Target stores earlier this year, and expands a smaller effort by PayPal. Together, the programs represent a sea change in corporate giving strategies, said Allison Fine, a senior fellow at Demos, a New York City think tank."