The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Keeping Up The Year-End Momentun
The holiday season is be over, but now is not the time to sit on your laurels and congratulate yourself for a job well done. You need to keep up the momentum and reap the rewards of the hard work you invested in your year-end fundraising campaign.
Take a look at your recent results and then dig into the details. Did you engage a lot of first-time donors? Re-invigorate lapsed donors? Recruit more volunteers than ever before? Hopefully a combination of all the above! Now that you have your supporters’ attention, you should take several steps to take these important relationships to new levels."
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