onPhilanthropy: Articles: CauseWired Alaskans Pick, Click and Give to Charity

onPhilanthropy: Articles: CauseWired Alaskans Pick, Click and Give to Charity: "CauseWired Alaskans Pick, Click and Give to Charity
Thursday, January 21, 2010
By: Tom Watson

Socially-conscious social media is working up north: Alaskans have taken to the Pick. Click. Give. campaign, which is leveraging platforms from Facebook and Twitter to YouTube and Causecast to draw attention to and explain the Permanent Fund Charitable Contributions Program. The program began officially in 2009 to allow Alaskans to donate a portion of their PFD to qualifying Alaska nonprofits of their choice while they filed online for their PFD. An underlying goal is to encourage individual philanthropy in Alaska. Here’s a Q&A on the program with my friend Aliza Sherman, a veteran digital guru and co-founder of the social media firm Conversify! in Alaska, and Jordan Marshall, initiatives & special projects manager for the Rasmuson Foundation and project manager for Pick. Click. Give."