$48 Billion In Giving Projected For The Holidays- The NonProfit Times Nov 30, 2010: "$48 Billion In Giving Projected For The Holidays
Americans will spread an average $281 across multiple charities via various solicitation channels this holiday season. Donors who have online relationships with a nonprofit report they will give almost $100 more than the average -- $378 vs. $281.
These are among the findings of a national survey by Edge Research for Austin, Texas-based online fundraising firm Convio. Based on the survey results, Americans could be giving as much as $48 billion during this holiday season. Many nonprofits generate as much as 30 to 40 percent of individual donations during the holidays."
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