Third-party fundraising, boon or bust?: "Third-party fundraising, boon or bust?
Andy Levy-Ajzenkopf By Andy Levy-Ajzenkopf
November 29, 2010
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On Sept. 22 of this year, the CBC produced an investigative report examining the nature of fundraising in the Canadian charitable sector and looking specifically at where donor dollars go. The story was also filed on their website here. On the whole, the CBC presented what many in the sector viewed as a sensationalized story that made it seem fraudulent, or at the very best, grossly mismanaged fundraising by charities was rampant across the nation.
Now that some water has passed under that particular bridge, there's been some sober reflection on the good that actually came out of the report and how third-party fundraising techniques aren't necessarily the evil incarnate that some would make them out to be."
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