Branding: Is It A Charity Or Dessert Topping - The NonProfit Times Dec 2, 2010: "Times are tough across the board, for nonprofits of all shapes and sizes. With the emergence of new media, budget woes and board concerns, navigating the sector during a recession calls for efficient leadership and smart decisions.
In a frank discussion during the Direct Marketing Association New York Conference 2010, held in New York City, charity leaders addressed some of the sector’s hottest issues at the session “Cracking The Shell: Open Dialogue- The Most Pressing Issues Facing The Nonprofit World Today.” Tom Harrison, president and CEO of Russ Reid based in Washington, D.C. moderated the talk, asking nonprofit execs to weigh in on the issues of the moment."
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