Daniel Rubin: Experts on nonprofits explain mailings game | Philadelphia Inquirer | 02/17/2011: "Daniel Borochoff, president of the American Institute of Philanthropy, a charity watchdog in Chicago, said one way for people to protect themselves from solicitations was to be more proactive.
'The number-one reason people in America give is because they're asked,' he said. 'If people would research charities they want to give to on their own, there wouldn't be as much soliciting.'
Rather than spreading the love, benefactors should consider making fewer but larger contributions."
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