EDITORIAL: The generous sex | A study says women are more likely to give to charities

EDITORIAL: The generous sex | A study says women are more likely to give to charities: "EDITORIAL: The generous sex
A study says women are more likely to give to charities

Published: Friday, Feb 18, 2011 05:01AM

Pop quiz: You have just been assigned the job of raising a million dollars for a worthy charity that helps needy children. You have only a short time to get the job done and need to focus your efforts, and you have a choice between two mailing lists: one consisting exclusively of women, and the other of men.

Which list do you choose?

According to a recent study by the Women’s Philanthropy Institute at the University of Indiana, the smart choice would be the women."