Stop Giving Donors What You Think They Want - Dan Pallotta - Harvard Business Review

Stop Giving Donors What You Think They Want - Dan Pallotta - Harvard Business Review: "Most donors don't know what they really want because they haven't had time to think about it. Those of us who lead philanthropy and humanitarian organizations have a duty to share our expertise with them and to do it in a way that engages them. We have a duty to lead, not to follow. Imagine if your dentist let your teeth rot because she didn't want to tell you that you needed a root canal because she knew it wasn't what you wanted to hear."