4 E-mail Fundraising Campaign Best Practices : Page 1 of 2 : FundRaising Success: One organization that found tremendous e-mail response in the past year was amfAR, The Foundation for AIDs ResearchOpens in a new window. Earlier this year, amfAR took home the E-mail Renewal Package of the YearOpens in a new window awarded by the Direct Marketing Fundraisers AssociationOpens in a new window for its holiday/year-end renewal e-mail.
The e-mail, which we’ll break down next week in Today in Fundraising, was created with the help of online nonprofit marketing agency SankyNetOpens in a new window. Here Paul Habig, executive vice president of SankyNet, shares some best practices for a successful fundraising e-mail campaign.
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