Friday, January 20, 2012

Fundraising Returns to Pre-Recession Levels - MarketWatch

Fundraising Returns to Pre-Recession Levels - MarketWatch: Views from the sector

"Challenge the status quo." That's the advice that Andrew Watt, president and chief executive officer of the Association of Fundraising Professionals shares as fundraisers head into 2012, uncertain how to grow their fundraising beyond the minimal growth trajectory that is hovering on flat. "We've been getting quite positive messages from our members, who are optimistic, but I don't think anyone feels they are going to see spectacular growth in 2012," he said. "If the economy continues to stagnate, I cannot see that people can afford to hold off on investing in growth."

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