Peer to Peer Fundraising: It's Not What You Think: Excerpted from How to Raise $500 to $5,000 from Almost Anyone, revised and expanded edition
My friend Susan was the chief fundraiser for a nonprofit in a rural part of the country. In the course of her work, she interacted with a number of major donors.
Before launching a recent fundraising campaign, she sat down with her spouse and said, "I'm preparing to ask a lot of people for a lot of money. If I'm going to have any credibility during these conversations, we need to donate as much as we possibly can." They discussed it and committed $2,500—a significant gift given their economic situation.
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