“How Much Should We Increase Our Fundraising Goal Over Last Year?” | Fundraising for Nonprofits

“How Much Should We Increase Our Fundraising Goal Over Last Year?” | Fundraising for Nonprofits: Some time ago, an email raised the question: “When you are setting your fundraising goal for the coming year, is there a formula or commonly accepted “rule” on which to base an increase over the prior year’s goal?”