Donors And Funders Are Also Consumers - TheNonProfitTimes

Donors And Funders Are Also Consumers - TheNonProfitTimes: Some of the strongest brands in the United States belong to nonprofits. Brand management experts have measured the worth of some of those brands to be in the billions of dollars. How did they get that way? They got there by following these simple principles.

Let Your Brand Manage Risk

It helps to see brands as risk management tools for consumers. Usually it’s not risk in the sense of bodily harm or death, although this is a consideration when