Philanthropy Daily� � Alumni giving: Cold, hard cash preferred

Philanthropy Daily� � Alumni giving: Cold, hard cash preferred: t’s not exactly news that schools have started asking graduating seniors to donate money to show their support for their soon-to-be alma mater, and that they have started to emphasize “participation rates” over the size of the gifts. I graduated 14 years ago and this was already the trend. What the Post article does is show how this is connected to the school’s U.S. News ranking.