Raising Organ Donation Awareness with a Public Display of Dialysis | Co.Create: Creativity \ Culture \ Commerce

Raising Organ Donation Awareness with a Public Display of Dialysis | Co.Create: Creativity \ Culture \ Commerce: At Frankfurt’s airport, Michael Stapf waits. Not for a flight or shuttle service, mind you, but for a kidney--and he’s been waiting for seven years. To raise awareness about the shocking disparity between those who need organs and how many are actually donated, agency Ogilvy & Mather Berlin created "The Waiting Time Experiment," an in-your-face stunt for foundation F�rs Leben that had Stapf receiving dialysis on a bustling platform at the airport.