The Power of Student Giving and Black College Fundraising Success

The Power of Student Giving and Black College Fundraising Success: Claflin University, a historically Black institution in South Carolina, has joined the ranks of the colleges and universities mentioned above. Not only does the institution have an alumni giving percentage over 40 percent (which mirrors that of much wealthier institutions), but also, through its student giving campaign, it has raised $100,000. This is an amazing contribution on the part of the students, and one that other HBCUs should model. Seemingly, Claflin has long-term intentions of increasing its alumni giving rate and what better way to prepare for that goal than to engage students in the process before they leave campus.