Fundraising Intermission #1: Retention (Again!) | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Fundraising Intermission #1: Retention (Again!) | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: hus, in this two-part Agitator Intermission we want to: 1) reinforce attention to what we consider the most fundamental problem facing nonprofits — donor retention; and, (2) give a reminder that there are a set of basic principles that guide us all. Virtually immutable laws we ignore at our peril — and disastrous retention rates.