No Money for Donor Acquisition? Focus on Retention: At a FundRaising Success conference, Roger Craver reminded attendees of the importance of donor retention. Craver is the founder of DonorTrends and chief blogger at The Agitator.
In his keynote address at the conference, Craver said that, during these difficult times, we should focus our resources on our organization's "missionaries," "loyalists," and "lapsed donors."
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