Monday, November 25, 2013

Charities latch onto 'crowdsourcing' -

Charities latch onto 'crowdsourcing' - Instead of looking for a few large donors, they're finding that acquiring many small ones is an effective way to battle homelessness, poverty, hunger, and so on. Instead of narrow appeals tied to specific events or drives – as has long been done for charity walks and races – philanthropic groups are using the power of the Internet to expand their fundraising to a mass audience at a much lower cost than traditional methods.

The result: a small-donation bonanza that is capturing the largest chunk of the crowdsourcing market.

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