How one nonprofit loved their lapsed members back � The Butterfly Effect (Blog) � Cause & Effect: Well, Audubon decided to begin a “don’t worry about it” forgiveness program for their 20 year members who hadn’t renewed their membership.
Instead of allowing their membership to lapse, each 20 year lapsed member received a carefully handwritten note on one of Audubon’s stunning bird note cards.
In the handwritten note, Audubon thanked this loyal member for many years of support.
No comments:
Post a Comment