Tuesday, November 26, 2013

Multichannel Marketing For Nonprofits

Multichannel Marketing For Nonprofits: Here are some key facts about how fundraising and email are changing for nonprofits:

On its own, email is not enough: the median click-through rate for 2013 was 0.5%;
Over 50% of email is on mobile now;
People participate because they’re drawn in by stories and visuals;
Multichannel marketing is a great way to raise optimism and engagement.

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