Tuesday, February 18, 2014

Companies pitch new fundraising schemes to cash-strapped schools - Business - CBC News

Companies pitch new fundraising schemes to cash-strapped schools - Business - CBC News: PFE’s president Annie Kidder says she hasn’t seen any numbers regarding a boom in new business ventures related to school fundraising, but she wouldn’t be surprised to hear it’s happening.

“I think there is an increased assumption among the parents that they must raise money, and they must raise more every year,” she tells me in a phone interview. “Fundraising used to be seen as something needed for extras - team shirts, or a special event. Now the question we ask is, ‘What is an extra?’”

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