Wednesday, February 19, 2014

Fundraising, Part 3: Higher education cultivates major gifts � Philanthropy North Carolina

Fundraising, Part 3: Higher education cultivates major gifts � Philanthropy North Carolina: This article was written for Blackbaud.]

A rebounding economy and long-term investment in major gift donors paid off for colleges and universities in 2013, says John Lippincott, president of the Council for Advancement and Support of Education, or CASE.

Schools that have shown fundraising success also are doing a good job in their stewardship of donors, including younger donors, by engaging them in their institutions in ongoing ways, he says.

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