Lessons From Inside The $800 Million Girl Scout Cookie Selling Empire | Fast Company | Business Innovation: According to a recent national study by the Girl Scouts Research Institute (GSRI), only 39% of girls want to be leaders. “Girls are not opting in to leadership roles. They’re putting their hands down earlier and earlier, as early as the age of five,” Parisi says. Another GSRI study on financial literacy found that 90% of girls think managing money is an important skill, but only 12% felt confident making financial decisions. “[The cookie program] allows girls to learn these skills in a safe space,” Parisi says.
Here are five lessons in entrepreneurship girls learn from the cookie program:
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