Dr. Adrian Sargeant's 7 Principles of Donor Loyalty - Bloomerang: Dr. Adrian Sargeant is a marketing professor specializing in charities. In his groundbreaking research, he uncovered 7 chief reasons why donors will sometimes stay with a charity for years.
Most new donors don’t stay, you know.
Somewhere between 70% to 80% of first-time donors NEVER make a second gift, multiple studies confirm.
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