Thursday, April 10, 2014

From a Millennial: Give Us Bold and Robust and We'll Share It With The World | npENGAGE

From a Millennial: Give Us Bold and Robust and We'll Share It With The World | npENGAGE: he Millennials.

Sure, we don’t have the expendable income of you’re the boomers or matures. But we do have some money. And we tend to spend it in more concentrated doses instead of spreading it across multiple nonprofits. One of these nonprofits could be yours. Don’t write us off.
So how do you reach us?

Engage us. How do you engage us? Give us pictures. Yes, pictures. I know that, in a recent post, I discussed Charity:Water’s work with Instagram advertising; but, truly, what they are doing visually is absolutely breathtaking. Their photographs do not simply inform their viewers. These pictures tell a story. A story that drives action. A story that invokes change.

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