Red Cross: The 'how-to' for nonprofit and business partnerships: Any type of business has the potential to develop a successful partnership with local nonprofit organizations with careful planning. It is important to keep several key points in mind:
• Strategically choose which partners you will be working with.
• Preferably, choose partners you already have some sort of connection with.
• Develop a plan before approaching a potential partner.
• Establish clear and honest goals for all partnerships.
• Do not be afraid to establish multiple partnerships with diverse organizations within your community.
The American Red Cross focuses on four types of partnerships: Shelter agreements, memorandums of understanding, preparedness presentations and corporate training programs
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