Index Aims to Measure When Entertainment Leads to Activism – Philanthropy Today - Blogs - The Chronicle of Philanthropy

Index Aims to Measure When Entertainment Leads to Activism – Philanthropy Today - Blogs - The Chronicle of Philanthropy: articipant Media, the company created by eBay co-founder Jeff Skoll to produce movies with a social message, is working on a tool to assess the impact of such activist entertainment in spurring viewers to action, according to The New York Times.