Moore-What Do Oxytocin and Cortisol Have to Do With Fundraising? : FundRaising Success: Don't let the title of this blog post scare you off. And, watch the whole video to understand the lengths these researchers went through to understand what really happens to someone when that person hears a story and how "Empathy, Neurochemistry, and the Dramatic Arc" truly affect fundraising.
Here's the summary:
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