Boosting Fundraising Skills with Assessments and Training - Resource Center - AFP: "A Charity of Choice
Like most charitable organizations, the American Red Cross relies heavily on volunteer and community donations to deliver its mission of preventing and relieving suffering, domestically and abroad, through five key service areas: disaster relief, military family aid, blood services, health and safety education and training. In an increasingly crowded non-profit arena however, the American Red Cross needed to reaffirm its position as a “charity of choice” among individual, corporate and foundation donors. To accomplish this, the development group looked to introduce a program to improve the fundraising skills of individual employees by providing them with a formal process for engaging prospective donors and expanding existing donor relationships."
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