Twenty-First-Century Communications versus the Illusion of Control: An Epic Battle - NPQ - Nonprofit Quarterly: "Segregating Communication Is So Five Minutes Ago
The degree to which nonprofits neglect or marginalize their communication functions seems, if you believe in the notions of public benefit and the common good, both wasteful and immoral: communication is, after all, core to the associational and democratic purposes of the nonprofit sector. Communication helps build the intelligence of whatever enterprise one is engaged in. It creates energy and interest in that enterprise; builds an understanding of issues and of ways to take people- supported action on those issues (reframing when the public impression of the issue is off-kilter); and, of course, helps advertise the enterprise to those who might support it. Communication also serves to provide those who are meant to benefit with a way to help guide the enterprise."
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