The problems with ROI and the need for new rules: "re you having tough conversations with colleagues in finance to secure investment in fundraising? Or has finance already won and you’re putting short-term targets over long-term strategy? By Jenna Pudelek.
These questions formed part of the debate at Fundraising Magazine’s latest Fundraising First Thing event on measurement and looking beyond return on investment. It turned out fundraisers were having these debates and seeking to educate board members and those setting targets, about their fundraising needs.
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