Thursday, December 04, 2014

Statistics and Damn Lies (and Your Case Statement)

Statistics and Damn Lies (and Your Case Statement): "Excerpted from Making a Case Your Donors Will Love

Even 19th-century British Prime Minister Benjamin Disraeli had something to say on the subject. "There are three kinds of lies," he said. "There are lies, damned lies, and statistics."

I'm careful about statistics. I much prefer inspiring and convincing anecdotes. Statistics have all the spontaneity and passion of drying paint.

The typical reader doesn't have the time or patience to slog his or her way through a sludge of stats. But you'll find he or she is open to anecdotes. They provide action and feeling and more dramatically reveal your organization."

'via Blog this'

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