With Naming Gifts, ‘Perpetuity’ Is a Matter of Negotiation – Philanthropy Today - Blogs - The Chronicle of Philanthropy: "The New York Times writes about the shifting meaning of “perpetuity” when the word is applied to putting multimillion-dollar donors’ names on cultural institutions. The article was prompted by Lincoln Center’s recent deal with the heirs of 1970s patron Avery Fisher to allow the venue to change the name of its concert hall in hopes of attracting a lucrative new gift, and it cites other donor pacts in which perpetuity carried a time limit."
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