"Treat Every Donor Like A Major Donor" Is Terrible Advice: "An interesting phrase occasionally pops up in presentations, blog posts and even marketing slogans. You’ve probably seen a variation of it:
“Treat every donor like a major donor.”
Most of the time, it comes from a good place. It’s well-meaning.
It’s also awful, terrible, bad advice.
Well-meaning! But terrible.
What they’re trying to say"
'via Blog this'
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