Friday, February 05, 2016

"Treat Every Donor Like A Major Donor" Is Terrible Advice

"Treat Every Donor Like A Major Donor" Is Terrible Advice: "An interesting phrase occasionally pops up in presentations, blog posts and even marketing slogans. You’ve probably seen a variation of it:

“Treat every donor like a major donor.”

Most of the time, it comes from a good place. It’s well-meaning.

It’s also awful, terrible, bad advice.

Well-meaning! But terrible.

What they’re trying to say"



'via Blog this'

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