Thorny Issues Accompany Flaps Over Big Naming-Rights Gifts - The Chronicle of Philanthropy: "Thorny Issues Accompany Flaps Over Big Naming-Rights Gifts
Town & Country magazine looks at social and psychological dimensions of megadonations that have sparked controversies over the donors' naming demands.
The article considers prominent recent cases — such as Lincoln Center's main concert hall being renamed for David Geffen after a $100 million contribution and an abortive $20 million gift to Paul Smith's College that hinged on donor Joan Weill being added to the institution's name — that fueled criticism that the philanthropists' primary interest was egotistical rather than altruistic."
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