TODAYonline: "This S'pore reality charity 'show' has a $50,000 prize
FIVE non-profit organisations had a taste of what it is like to pitch their cause to a corporate donor at the National Volunteer and Philanthropy Centre (NVPC) conference yesterday � for a $50,000 grant.
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According to one of the judges, NVPC board member Madeline Lee, this was to drive home the message that pitching to corporations required a different tact from appealing to the masses.
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The 600-strong audience at the event also had a chance to vote for the cause that tugged at their heartstrings most.
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