University Business: A Fundraising Boost

University Business: A Fundraising Boost: "A Fundraising Boost
Community colleges are learning about alumni in the quest for more financial support.
By Jean Marie Angelo

Advancement directors are a lot like gamblers. They can easily recall the vivid details of their 'wins'--even years after the fact.

Take Brenda Babitz, president of the Monroe Community College (N.Y.) Foundation. When she came on board 15 years ago, she worked to create an alumni database to be used for telemarketing--a new endeavor for the community college. Several years later, she nervously spent $7,000 on research that would help identify those who had attended Monroe and who might be able"