Monday, October 15, 2007
Raising funds - and eyebrows | Philadelphia Inquirer | 10/14/2007
Raising funds - and eyebrows | Philadelphia Inquirer | 10/14/2007: "Last spring, for example, on a picture-postcard morning in Pennsylvania's emerald heartland, more than 100 Penn State coaches, from field hockey to football, converged on a main-campus meeting room. The seminar awaiting them had nothing to do with strategy, recruiting or motivational techniques. It was instead a daylong tutorial on how to raise cash. 'We wanted to talk to them about their role in fund-raising,' said Joe Battista, executive director of the Nittany Lion Club, Penn State sports' primary money-raising arm, 'how they can help us.' Those coaches from Penn State's 29 teams learned how to solicit donations to 'Success With Honor,' a $100 million athletic department campaign.