Centennial Philanthropy to Fund U.S. National Park Improvements

Centennial Philanthropy to Fund U.S. National Park Improvements: "Vin Cipolla, President and CEO of the National Park Foundation said, 'The Leadership Summit will help raise awareness about the importance of private, corporate, and philanthropic support in preserving our parks so that our children and their grandchildren may enjoy them for generations to come.' In the face of public criticism, the National Park Service has reversed its previously announced plans to increase corporate donations through direct solicitations by park officials in return for greater 'donor recognition' in the form of in-park displays and christening of park features - the Nike Trail, for instance, or Coca-Cola Hill. The reversal was announced in May 2006 after many critical comments were received."