In Appeals to Donors, Colleges Cite Increased Requests for Financial Aid - NYTimes.com: "Faced with one of the most challenging fund-raising environments anyone can remember, colleges and universities are appealing to donors to help meet the swelling demand for financial aid.
Using such demand “as a fund-raising tool totally makes sense in this environment,” said Richard J. Krasney, a wealth manager and philanthropy adviser. “More than ever, people want to know that their money is being used to address current needs.”"
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