Monthly Donors Cancel Gifts as Recession Deepens - Philanthropy.com

Monthly Donors Cancel Gifts as Recession Deepens - Philanthropy.com: "Monthly Donors Cancel Gifts as Recession Deepens

Some charities have done a much better in garnering donations during the recession than other types of charities.

Among them are animal-welfare groups. In the past few years, many of those organizations recruited donors to take a certain sum from their checking or credit-card account once a month. Monthly donors tend to give more money, and to keep giving for longer periods, than people who give less frequently, charity experts say."