The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Fundraising
A Handshake And A Smile
Building circles of support the old-fashioned way
According to Merriam-Webster, 'credibility' is the quality or power of inspiring belief. The next part is to ask what inspires belief more than anything else? The answer is trust.
Trust is built from shared experiences and honest conversations, in good and bad times. It's fostered by doing what you say you'll do, when you say you'll do it. Trust is strengthened by coming to the aid of others when help is needed. But, what does trust have to do with building circles of support? Everything."
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