The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "It’s Official -- 2008 Stunk

Here’s a surprise -- 2008 was a disappointing year in direct response fundraising for many national nonprofits. You’re not surprised? Really?

How bad was it? They sky didn’t fall but the median decline was 3.3 percent.

For its Index of National Fundraising Performance, Target Analytics evaluated transactions from 75 organizations, which included more than 36 million donors and more than 68 million gifts totaling over $2 billion ending in the fourth quarter of 2008."