Bush vs. Kerry: Email Newsletters Rated (Jakob Nielsen's Alertbox)

Bush vs. Kerry: Email Newsletters Rated (Jakob Nielsen's Alertbox): "Bush vs. Kerry: Email Newsletters Rated
Summary:
Both candidates for president of the United States offer email newsletters with much good content to excite supporters, but miserable subscription interfaces and several other usability problems.
George W. Bush and John Kerry are both underfunding one of their best opportunities to get out the vote and get elected. The campaigns have millions of subscribers to their email newsletters and yet don't treat them as a proper strategic resource. "