MIKE WENDLAND: Web pumps more money into annual Heart Walk

MIKE WENDLAND: Web pumps more money into annual Heart Walk:September 24, 2004
BY MIKE WENDLAND
FREE PRESS COLUMNIST
A Web-based tool that allows metro Detroit participants in the American Heart Association's annual Heart Walk to collect pledges online has been so effective that it's now been rolled out for every chapter in the country.
How effective is it? 'In metro Detroit last year, the average walker who didn't use the online tools raised $189. ... Those who used our online fund-raising Web site raised an average of over $400,' says Cindy Hawken, a spokeswoman for the heart association's Detroit chapter."