DMNews.com | News | Article: "Building an E-Mail Address File -- It's Easier Than You Think
Sept. 20, 2004
By: Gene Austin
Convio Inc.
The first step in any effective e-mail marketing strategy is to build an e-mail file -- the fuel for your e-mail marketing efforts. Many nonprofit groups discover that, despite their large and detailed constituent databases, they have few supporter e-mail addresses on record. "
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