Donor Treatment � The Real Impact of the Internet ::

Donor Treatment � The Real Impact of the Internet :: PNNOnline :: the nonprofit news and information resource: "Donor Treatment � The Real Impact of the Internet
Posted by: brandiellerbee on Friday, September 10, 2004


Topic Expert Opinion


Many of today�s nonprofit organizations are starting to raise a significant amount of funds online. In fact, according to the June 10, 2004 issue of The Chronicle of Philanthropy, in 2003, online fundraising, as measured by dollars contributed over the Internet, surged, increasing by 48 percent at the 146 organizations that provided figures for 2003 and 2002. Although such growth is exciting, it should not be the primary metric by which online strategies are formulated and results measured. The primary goal should be to improve the organization�s treatment of donors and prospects, thereby forging long-term, high revenue-generating relationships, irrespective of how people choose to give (i.e., through the mail, in-person, by telephone, online, etc.)."